Tourism
The feeling in the air in resort & agrave; Mountain & egrave; especially the fear for the coming winter. After one & rsquo; s difficult summer, which saw a reduction in stays in the resort & agrave; Italian Alps and the Apennines mainly because of the weather, the tour operators of our mountains are struggling to glimpse positive signs for the upcoming winter season.
Saturday 25 October 2014 19 minutes reading time
There have been a few destinations that have had the strength and the courage to invest in the vision of & rsquo; s upcoming winter season: whether small resort & agrave; or top destination, only 14% of the Italian mountain destinations will show up & agrave; on the & ldquo; & rdquo market snow; with at least one novelty & agrave; substantial in terms of structural or service: novelty & agrave; able to raise the 'appeal of the area and, therefore, to draw & rsquo; interest of new customers.
In a context in which the then reigning & rsquo; uncertainty & ndash; especially given the impossible forecast the timing of recovery in Italy and how it will develop & agrave; the Russian crisis & ndash; l & rsquo; s winter 2014/15 will & agrave; characterized, above all, a primary trend: the desire to stay in the mountains for leisure. It & rsquo; high demand for those who want to enjoy the snow without, for this reason, be necessarily required to practice a sport. So more & ugrave; People on the snow but for leisure, for lunch in a shelter or spend some time relaxing in the sun on the snow.
The ricercs conducted by Panorama Ski Pass Tourism - promoted by ModenaFiere and manufactured by JFC - estimated at more 780mila the Italians who would be willing & ndash; for the first time & ndash; in a stay on the & ldquo; White Mountain & ndash; relishing the pleasures (food and wine, shopping, social relations, of access to shelters, etc.) without & ograve; never put on skis: These customers, defined Slons (snow lovers no skiers) can bring this winter & ndash; only by reference to the market & ndash; new revenues by approximately Euro 268Milioni the resort & agrave; Italian mountain to be able to think of the & ldquo; snow & rdquo; not only as & ldquo; the ski & rdquo ;.
Another factor of interest, always with reference to the coming winter season, & egrave; one linked to the ski resorts: on one side there & egrave; the rediscovery of what we might call the stations mignon. Quest & rsquo; s winter, in fact, there will be & agrave; the discovery of small ski resorts, which have a flavor all its own, the lack of crowds in the high season, the good price / quality & agrave; and the certainty of authentic human relationships and not surrogate; from & rsquo; on the other hand there & egrave; strengthening the leadership of the top stations, which implement new disciplines, even unknown, to attract customers. Their strength, & ograve ;, is embodied in the mix between image and appeal, including quantity & agrave; and quality & agrave; services, including validity & agrave; System hospitable and guarantee of being able to ski.
These are the main trends of the upcoming winter season:
search for savings: not & egrave; certainly a novelty & agrave ;, since this is now a part of everyday Italians of every purchase. And there & ograve; also applies to holiday in the mountains: therefore increases not only the continuous research & ndash; sometimes suffocating & ndash; the best offer, but the search continues in the resort's savings & agrave; of vacation. There & ograve; does not mean that there is no interest in & ldquo; & rdquo ;, but do taking care & ndash; a lot of attention & ndash; & ldquo; how & rdquo; coast, booking day-time: no more & ugrave; last minute bookings, but on the same day of arrival. It is a growing trend, influenced by the factor & ldquo; close & rdquo; and that & ldquo; & rdquo ;. weather Basically, if the predictions of the draw to a beautiful weekend we are off for a couple of nights, knowing that the place to sleep is riuscir & agrave; to find. This phenomenon explodes among our countrymen, but is expanding in Germany and Austria, promotions, discounts and promotions again: the exploding market of promotions for the week of low season, with free skiing on opening seasonal discounts and benefits for families, offers for special events, free beginners course in low season packages with free ski pass, etc. All the conquest of new customers, evolution / involution: it is an inverse relationship that has arisen between the domestic and the foreign proximity & agrave ;. If, in fact, on the domestic market there is a recovery in demand for winter holidays too short (5-6 days) & ndash; with a & rsquo; s evolution towards & rsquo; increase the average stay in foreign markets close you are instead seeing all & rsquo; s exact opposite, ie & egrave; at & rsquo; increase in short breaks & ndash; with a & rsquo; involution toward reducing the average stay, stay free: fall definitively rules and time restrictions that characterized the decades & rsquo; s offer the White Mountain Italian. The market does not accept more & ugrave; n & eacute; day n & eacute; time of arrival or departure obligation; does not accept timetables inflexible to use the services; does not accept payment rules. The living room & egrave; more and more & ugrave; deconstructed.
These other interesting phenomena that are found for the & rsquo; s winter 2014/15:
the development of family snow land: altitudes not too large, resort & agrave; medium / small living spaces and, above all, a variation of & ldquo; social & rdquo; to families with children: this can & ograve; be the & rsquo; identikit of a number of resorts & agrave; where everything & egrave; declined on this target, but where & rsquo; s main aspect & egrave; to be & ndash; or becoming & ndash; territory & ldquo; child friendly & rdquo; in all its aspects: from & rsquo; hotel to the slopes, from restaurants to shops, from & rsquo; s entertainment to sports, every element & egrave; specially designed to delight the little ones. Overall, in Italy the family snow land not reach an altitude of 70, and many of these have not yet completed the full path of theming: it is, however, to geographical areas that feel to a lesser extent the difficulties & agrave; the domestic market. The greatest concentration occurs in Trentino (23.9%), then in South Tyrol (17.9%) and California (14.9%); ski & ldquo; 0 & rdquo ;: km will & agrave; why & eacute; Train & egrave; back in fashion not only for the fast movements (High Speed ​​& agrave;), but also to go on vacation, it will be & agrave; for the sake of not wanting (or being unable) to drive in icy roads, will & agrave; also because & eacute; travel by train & egrave; eco-friendly, for these primary reasons emerges in & rsquo; s winter 2014/15 the rediscovery of the train as a means to reach the resort & agrave; holiday in the mountains. The maximum & egrave ;, of course, be able to get off the train and get on the cable car, and that & egrave; possible only in four cases: in Val di Sole, Plan de Corones, Stack and from December 14 to Versciaco; resort & agrave; & Ldquo; disabled welcoming: the cities are looking for new markets and target, and have noticed that customers with disabilities can be a & rsquo; option very promising so come & igrave; service and reception systems, as well as & eacute; facilities to accommodate them in the best way. It is estimated that in Italy the market potential of the disabled who may have an interest in approaching the skiing is about 122,000, almost 3.5% of the Italian population with disabilities. If this figure is added to the potential tourist / skiers with disabilities in the countries of & rsquo; Western Europe, Germany and Austria in the first place, you reach 1Million over 100 thousand new customers, with an economic value equal to 197Milioni 2 billion euros.
As for sports, in & rsquo; s winter 2014/15 is manifested again the strength of the disciplines & ldquo; free & rdquo ;, then economic, ensuring the sport in touch with nature, snowshoeing and Nordic walking, but also cross-country skiing. These are disciplines that do not require excessive costs to be charged, just because & eacute; do not require any purchase of passes n & eacute; the ski instructor: just the & rsquo; s outfit. It is also disciplines in family and groups of friends and acquaintances, allowing a direct contact with nature and the slow & rsquo; s environment. All & rsquo; opposite us & ograve; ensuring explosion adrenaline, which is the free ride, go from & rsquo; be a trend to establish itself as a true market segment to which an increasing number of destinations are watching carefully, and investing.
These, however, the new entry among the sports in the snow:
balloon ski: there stands a balloon with skis and boots and then slips the long runs. Even a low level but very exciting for freeriders experts; snowscoot: a cross between a scooter and BMX, which allows you to ski with your feet free. Ideal for those who want to run and make slalom & egrave; now allowed in a few runs. Unlikely to be rented, is attracting the & rsquo; s attention of young people; ski running: & egrave; mountain running in the snow, that is crossing the border from France and & ldquo; contaminating & rdquo; sports spirit & more ugrave; free, bounded places that do not accept: the slopes, ice kart go kart on the ice is finding admirers because & eacute; guarantees fun and enhances the concept of personal challenge. Some resorts & agrave; are constructing this new service, and great interest was manifested to practice at night.
It confirms that & rsquo; s growing interest for the & rsquo; ice climbing and for the & rsquo; heli & ndash; in the resort & agrave; where this discipline is allowed & ndash; while the & rsquo; s latest trend in view of the slopes across the Alps: French tracks. Some resorts & agrave ;, to differentiate themselves and to provide new experiences for skiers, they choose to bring a track to the French, so no snowmaking and without typing. The result & egrave; the feeling of skiing on a trail while it is snowing: soft, with humps.
There & egrave; then a social phenomenon in & rsquo; s winter 2014/15 will & agrave; identification of the main Italian mountain destinations: that of glamlady: lord of a & rsquo; et & agrave; between 43 and 65 years, especially residents in large cities & agrave; in central and southern Italy. For at least a decade in the same destination. L & rsquo; s important & egrave; that the stay is & ldquo; & rdquo ;, narrated namely that creates a bit & rsquo; envy on the way home. The skis are put in a while, but the passion & egrave; that. The time you spend in a local aperitif in the historic resort & agrave; and a sauna followed by a massage in the spa & more ugrave; in the place. Shopping & egrave; l & rsquo; Another factor, not so much to buy & ndash; even if you buy something more & ndash; As to be seen and to be recognized year after year. Long stays for & ldquo; & rdquo ;, religious holidays and some weekends so as not to lose the & rsquo; habit. The resort & agrave; attending, therefore, can only be the most & ugrave; famous: from Cortina d & rsquo; Ampezzo Courmayeur, from Ortisei in Bormio, until Madonna di Campiglio Cervinia.
The sub-fund of the White Mountain is now at national level, the & rsquo; 11.3% of the overall system of Italian tourism. For the winter season 2014/15 forecasts and indicators mark a turnover of around 9.9 billion euros, an increase of + 3.2% (arrivals) and 3.8% (appearances), while turnover subir & agrave; a smaller increment, a little less than 2 percentage points.
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