CompaniesProduct presentation

Dynafit, Salewa and the other Oberalp brands present the news in a Virtual Convention

The Oberalp Group also innovates in the communication sector and with its own brands Salewa, Dynafit, Wild Country, Evolv, attacks the limitations imposed by the current health emergency situation by announcing the first digital Oberalp Convention accessible to both professionals and consumers. finals.

Thursday 14 May 2020 3 minutes reading time

The Oberalp Virtual Convention will not be the usual conference call presentation. Simultaneous translation presentations, a 360 ° virtual tour of the showrooms and a live chat will be proposed. On May 20, 2020 at 5.00 pm we will talk about "The future foundations of mountain sports". The Group's brand managers will present their vision on the immediate future of mountain sports after the Covid-19 epidemic and with information, opinions and proposals for concrete measures they will illustrate on which pillars the sector will rest in the future. other news, a new initiative to support retailer sales in the face of the current situation. With the "Run for your local dealer" project, the brand supports its most important customers, that is, specialized dealers. In the summer of 2021 Salewa will focus on the Alpine Hemp collection in hemp, a long-term commitment for a local circular economy , with the aim of reducing waste by using natural resources to make sustainable products. In this regard, the company will announce that 10% of the turnover from the hemp clothing collection will be invested to support the local cultivation of this natural fiber and production within the Alpine region. Salewa, Wild Country, Evolv and Salewa workbooks and lookbooks will be available for download, to deepen the product specifications. Product experts will be available for individual questions in the chatrooms during the whole conference and 20 referees Oberalp brands will be available for the next 48 hours for virtual conversations, allowing all partners to ask questions without time zone limitations. To access the Digital convention: convention.oberalp.com

Social media engagement