Tourism
comune Aprica
This is the new frontier of'' ambient marketing: sea and mountain meet in one place
Wednesday 5 February 2014 3 minutes reading time
'' The idea is definitely unique and innovative and is about the communication of the Institute of Alassio hotel that today'' s Aprica to promote the brand of their seaside resort have brought a piece of Liguria in the mountains. It's called marketing and installation of ambient essentially allows you to ski on the wall partition of the City of kisses. A part of the famous wall of Alassio has turned into a wall of snow skiing on the slopes of'' Aprica
The communication project aims to involve the many Polish and Czech tourists who have chosen the area of ​​the valleys of Bergamo and Sondrio for their winter holidays with the goal of'' them curious and invite them to put their head in Alassio preferences holiday destinations for next summer.
The event, held in collaboration with the town of Alassio, Aprica and the management company's plants Palabione involves the targets identified in an active way in the promotion of brands Alassio-Aprica, through the many social networks that are widely used species in Poland.
The installation is part of the ambient marketing activities and in-depth study of the project in the Mountain School, which sees the students of the course gourmet manage the Park Hotel Bozzi and those in the commercial and tourism course deal with the promotion and publicity of the mark Alassio.
For its part, the'' public body aprichese has welcomed guests with great cordiality and who knows what the next move is not wearing a ski slope into the sea.
Social media engagement
More details
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