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Elan, the historic Slovenian brand, announced disengagement from the world jump on skis. The news apparently shocking, hides behind a situation a bit '' pi & ugrave; complex and less alarming.
Thursday 21 April 2016 3 minutes reading time
Nell''estate 2014 'European Union had basically ordered to Slovenia, guilty of having delivered a all''azienda loan in violation of EU rules, to privatize the group.
In fact, in July 2015 Elan & egrave; came under the control of a Cypriot financial (Wiltan Enterprises Limited) and US bank Merrill Lynch.
In recent weeks the new property & agrave; It took the decision to abandon the 'area of ​​the jump, not considering it profitable, to focus exclusively on the production of equipment for alpine skiing.
The novelties & agrave; & Egrave; stun, considering how the Slovenian brand is one of the most & ugrave; known nell''ambito of the jump, so as to equip both the ruler of the men's tour (Peter Prevc), is the dominant of the feminine (Sara Takanashi), as well as a number of athletes at the highest level.
However, in spite of some dramatic readings given by the generalist media around the 'Europe, we memorize options does not mean that more & ugrave athletes; strong discipline remained without skis.
Elan, in fact, do not shut & agrave; its segment jump, but it has put on sale. In other words, the product should remain unchanged and just change the name, since & eacute; all the know-how in question would pass the property & agrave ;.
According to highly qualified all''ambiente jumping nearby sources, un''altra Slovenian company would gi & agrave; interested to take over. Therefore in the coming months should just change the brand of skiing. The materials, however, should remain the same.
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