Tourism
It's a picture as usual negative, the one issued by Federalberghi an evaluation of the winter season coming to an end, "the Italian mountain tourism is in crisis, with a decrease of 8, 5 and 13% in arrivals % within'' s business, "says the president of the federation, Bernabo Bocca. "Despite the long season that started in November and with excellent conditions for the Easter holidays, the numbers will deliver the nth'' negative result." scenario outlined by the accommodation association is accompanied by a request for financial support to the government that will take office.
Tuesday 26 March 2013 5 minutes reading time
Looking Into the details of the search Federalberghi, made by'' Institute ACS Marketing Solutions 12 to 18 March interviewing a sample of 3,500 Italians, interesting results emerge. ''
BUSINESS DOWN: - 12.9%.
According to Federalberghi the business of a skiing holiday (including those who have carried out more than a week even some weekend in the snow) was 2.66 billion euro (compared to 2.93 in 2012) , for a decrease of 9%. The revenue generated by those who have only done instead of only weekend on the snow were around 1.99 billion euro (compared to 2.42 billion in 2012) with a decrease of 17.5%. The overall drop in business, produced by all those who have made ski holidays, amounting to 4.66 billion euro, recorded a decrease of 12.9% compared to 2012 (€ 5.35 billion) .
BUDGET INCREASES FOR WEEKS.
As for the winter holidays spent by the Italians in the first three months of 2013, 6.4% of the population, composed of 4.6% of majors and the minors'' 1.8% (compared to 7, 2% of the total in 2012) said they had carried out between January and March, a period of more than five days holiday in the ski resorts. Slight increase in average spending per capita obtained by considering all items of expenditure (travel, food, accommodation, equipment and ski lessons, entertainment) for skiing every Italian has provided an average of 628 euros, compared to 613 euros registered in 2012 (+2.5% in line with the rate of inflation'').
ABROAD IN GROWTH.
As for favorite destinations, 89.4% chose the'' l'' Italy (compared to 93.5% in 2012) and 10.6% of the'' foreign market with a loss of market share of our mountain regions, due - according Federalberghi - mainly to the high cost of the lifts, forced to undergo energy prices spiraling out of control.
As for the most popular regions of Trentino-Alto Adige is the most visited region with 25% of demand (compared to 29% in 2012), followed by Piedmont with 14.1% (9% in 2012), from the Valle d'Aosta with 9.2% (10.4% in 2012) , Lombardy with 8, 5% (12.2% in 2012), Friuli Venezia Giulia with 7.7% (7.4% in 2012) and Veneto with 7.1% (4.3% in 2012).
40% of respondents say they have opted to stay at the hotel, compared to 42% in 2012, as they climb the reports regarding vacationers who exploit the homes of relatives or friends or the second home ownership.
WEEKEND ON THE SNOW: -4%.
The data show a slight decline in this component also customers and report a percentage of holidaymakers "hit and run" from 7.1% in 2012-6, 9% in 2013 amounted to 4.08 million people (compared to 4.25 in 2012) for a decrease of 4% compared to last year.
WHITE WEEK AND WEEKEND: STABLE
percentage grows the number of people who have both spent a week's skiing in the first three months of this year and at least a weekend in the snow (average 1 , 88 weekends per person, compared to 1.63 weekend of 2012). A total of about 421 000 people (since like 2012) who claim that they have traveled in the winter resorts is to spend the week-end that the holiday week.
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Ultimi in Turismo
Stazioni sciistiche tra rincari e sostenibilità: l'efficienza energetica coniuga equilibrio economico e tutela ambientale
Venerdì 26 giugno a Luino, nel corso dell'evento Destinazioni in quota: costruire strategie condivise per il sistema montagna organizzato da MMA Studio, in collaborazione con SPM SpA Società Benefit, Davide Franchi, Senior Advisor Business Strategy e Referente MMA per le Alpi Centro-Occidentali, nonché collaboratore di Neveitalia, ha presentato un'analisi sullo stato attuale del Turismo di Montagna. In questo terzo e ultimo articolo approfondiamo l’impatto sul consumo di gas serra delle stazioni sciistiche riprendendo le evidenze emerse da una ricerca condotta, nel 2022, dal Politecnico di Torino, nell’ambito del progetto italo-francese ALPIMED CLIMA.
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