Summer holidays in the mountains down slightly in 2012

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Tourism

Summer holidays in the mountains down slightly in 2012

After a winter of the most difficult of the last 10 years, although summer tourism in mountain records a slight decrease in attendance, about 10% compared to summer 2011, estimates of Mountain Observatory edited by Trademark. areas most penalized in the forward analysis seem Veneto and Lombardy, while keeping the Trentino and Piedmont.

research the company JFC is an increase in the presence of couples between 25 and 40 years, active seniors and small groups of athletes. It is expected that the attendance at the end of the season will top 19 million, but the contraction is being felt mainly because of the decrease of the average duration of the holiday of the Italian public, which represent over 70% of admissions. Some observers also have a percentage of Italians chose destinations outside the country to avoid tracking of payments made compulsory since last March in'' scope of the measure known as the "Decree-saving Italy." According to the Trademark

Recerca, Italian families are at the forefront of assessments "to go" in the middle weeks of August. '' For the summer of 2012 drivers who have driven the choice of timing, manner and prices of holidays, according to operators, are the following: 1 °
summer tourism in the mountains is made especially for weekends or long weekends. The main visitors are those who want to escape the scorching heat of the city and the confusion of seaside resorts;
2 ° the social communities, web sites, as neveitalia.it, the online travel agency, forums and blogs dedicated to travel and holidays have become influential, most decision-making factors that replace the word;
3 ° and television media are crucial tools for the development of the application. The smaller sites that do not appear on TV and "not news", no glamor and no gossip tend to lose enamel and decline;
4 ° The search for affordable'' is doing to change the atmosphere of destinations. The application primarily on the price and in decision making demands that the reservation is a "deal" or a "smart occasion." The'' skills'' of operators offer takes so vital.

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