The top of the Salewa marketing department will change: Thomas Aichner will be leading the international marketing direction.
Tuesday 28 August 20181 minutes reading time
48 years, as well as mountaineer, which is a fundamental requirement for dealing with a leading brand of equipment and clothing among mountain lovers, Aichner, as reported by altaadigeinnovazione.it, is also a great tourism expert as he has worked for many years at the marketing department of Merano and was president of IDM (Innovation Development Marketing) Alto Adige becoming then marketing manager of the tourism department.
The arrival of Aichner to the brand that has its headquarters in Bolzano will not be the only one: in September, then very shortly, Christoph Engl, already at Südtirol Marketing, will become the new CEO of the sportswear manufacturer. The role of Aichner will be operational from next November 1st.
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