Olympic GamesOlympics
Fisi Pentaphoto
Sole 24 Ore's website reported yesterday that Telecom and Discovery have announced that they have reached an agreement that essentially leads Tim to become Official Mobile Broadcaster for the upcoming two editions of the Olympics, Pyeongchang Winter 2018 Winter Games and Tokyo Summer Games 2020.
Tuesday 27 June 2017 4 minutes reading time
These two editions will be visible to Tim customers on mobile but also online and on Timvision. Discovery acquired television rights for the next four editions of the Games, two winter and two summer: 2018, 2020, 2022 and 2024, for a total of 1.3 billion euros. Through the agreement with Discovery Tim, it will have the opportunity to exclusively link its brand to that of Olympic circles, with exclusive access at any time to a dedicated channel of news and highlights and "short form" content, thus allowing Fans to follow the running of the Olympics at home, online and mobile.
Free rights are out of this agreement, because Discovery is handling them alternately and very complicated with RAI. Based on the agreement reached, Tim customers will have immediate access to the Eurosport Player app, but they will not be able to: they can, through the Timvision decoder, directly access the two Discovery Channel-owned Eurosport 1 and Eurosport 2 channels, like the entire platform Eurosport from January 2014. Tim's customers will then have access to the full programming of Eurosport Player and all sports events broadcast by Eurosport, such as the Australian Open, Roland Garros and US Open Tennis, the Athletics World Championships and Swimming, all major cycling races and all winter sports.
"The partnership with the largest telecoms company in Italy will help to provide the best viewing experience of the Olympic Games to millions of users," said Jean-Briac Perrette, Discovery Networks International President and CEO. This first world agreement is a victory especially for fans who want to enjoy exclusive content of the Games anywhere and when they want to. "
"This agreement is a further demonstration of how the Olympics represent a major event for the Italian public," said Alessandro Araimo, General Manager of Discovery Italia. The partnership with a brand and a company like Tim is the center of Italian media attention, which has been the sporting event for more than a century. Italian spectators deserve an Olympics from '10 and praise, also taking into account that Italian sports will be present at Pyeongchang 2018 with a very strong team and with great ambitions. "
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