Olympic Games
Ahead of the Beijing 2022 Winter Olympic Games and the Beijing 2022 Paralympic Winter Games, Swatch is launching three new Swatch X You watches and seven digital designs that will appeal to both winter sports professionals and those who love the après-ski atmosphere .
Monday 24 January 2022 2 minutes reading time
Time is what you make of it, and for many athletes around the world, every moment is critical in preparing for this great event. Swatch has been collaborating for over thirty years with various winter sports talents, from freeskiing to snowboarding, and as an official partner, the brand takes the opportunity to showcase the creativity, energy and color that characterize it. The motifs featured on the Gent watch and the two New Gents pay homage to the panorama of the sinuous mountains that the artist Lin Cunzhen represented in his iconic model Beijing 2022, together with traditional and modern elements of Chinese culture, Taoism and vitality of winter sports. CHARM OF CALLIGRAPHY gives a touch of color and symbolism to the wrist. Swatch celebrates a traditional art form and impressive mountain landscapes with this vibrant design. Red and yellow symbolize passion, youth and vitality. The Ø34mm case, glass and buckle are made of materials of biological origin, while the dial is characterized by white and yellow color indicators. The underside of the multicolored strap reveals the brand claim "Time Is What You Make Of It".
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