Biathlonpartnership
Armin Huber
Sponsorship renewed with the world champion and winner of the 2018/19 World Cup.
Wednesday 30 October 2019 4 minutes reading time
Even in the new racing season, the Rizzoli Cucine-Dorothea Wierer binomial will warm the winter, with the leading company in the production of kitchens and wood-fired thermal cookers always alongside the South Tyrolean champion.
The formalization of the agreement had already been the same in recent days, at the headquarters of Rizzoli Cucine in San Lugano (BZ): Wierer arrived at the plant aboard his brand new Audi A6, delivered to her during the Trento Sports Festival , of which she was one of the most acclaimed guests. After the signing of the contract, the Rizzoli logo was placed on the new and elegant "Doro" rifle, which this year was white and adorned with glitter.
The blue star of biathlon is at home in the Rizzoli factory, where for five years now it has been welcomed with enthusiasm and sympathy by all employees. After a visit to the production department, Wierer wanted to experiment with the assembly of some parts of a wood stove, between leisure and laughter.
Also this year the slogan of the advertising campaign that sees Dorothea Wierer as testimonial of the company is "We are fire". And it is precisely the fire of the passion that unites the world champion with Rizzoli Cucine, as Gianluca Rizzoli underlines: "We are particularly proud of the presence of our logo on the Dorothea Wierer rifle, and not only because its successes have given visibility and prestige to the our brand in important markets for us, such as Italy, Austria and Germany. For us, the collaboration with Dorothea, who lives in Val di Fiemme a few kilometers from our factory, also represents the link with the territory in which we were born and grew up. We also share the passion for what we do: like her, we try every day to do our best, to act in the most performing way possible to achieve the goals we set for ourselves â€.
A partnership also deeply felt by the blue champion herself: “The friendship that binds me to Rizzoli comes from afar. I'm really happy to have them by my side again. "
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