Alpine Skiingthe announcement
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The renewal of the over twenty-year partnership involves the Alpine Skiing, Nordic Combined, Cross-Country Skiing, Jumping, Snowboarding and Freestyle World Cups.
Thursday 27 August 2020 4 minutes reading time
The agreement linking Infront and FISI for the exclusive management of the media rights of all FIS World Cup races organized in Italian ski resorts, starting from the 2021/2022 season and up to the 2025 season, was formalized today. / 2026.
The renewal of the over twenty-year partnership provides that Infront will take care of the exclusive management of the filming, transmission and distribution throughout the world of the races of the Alpine Skiing, Nordic Combined, Cross-Country Skiing, Ski Jumping, Snowboarding and Freestyle competitions. by the FIS, including the finals of such competitions. Infront will undertake to create ad hoc content that enhances the winter sports product all over the world, offering the highest quality not only from the point of view of production, but also of distribution methods. "The product offered by Infront over the years has constantly grown both in terms of quality and distribution - said Flavio Roda, President of FISI - The renewal of the agreement for another five seasons will allow us to give continuity to a project in place for some time, with the mutual intention of developing it further in the near future, in a historical period in which winter sports are of great interest.
It will be an opportunity to give further visibility to the companies that support the Federation and to offer the right financial support both to the FISI itself and to the Organizing Committees of the races. I thank Infront for the commitment and passion shown so far and that it will continue to put in place to improve the offer of winter sports ”.
"The partnership with FISI is strategic for us and it was essential to be able to count on a long-term agreement in order to make the most of the winter sports product, both from the point of view of production and distribution - said Bruno Marty, Senior Vice President Pro Sports of Infront Group and President of Infront Italy - Thanks to our capacity for innovation, our skills in organizing events, production and digital, we are able to offer our partners a product of the highest quality, with a capacity for dissemination on large scale, with the aim of reaching an ever wider audience ".
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